Norske medier hentet hjem totalt 20 priser under INMAs Global Media Awards 2025 som ble delt ut i New York i natt. VG og Amedia tok til sammen tre førsteplasser i konkurranse med mediehus fra hele verden, i tillegg til de tre førsteplassene vant norske medier en rekke andre og tredjeplasser, samt hederlig omtale. Se alle vinnerne her.
VG tok førsteplassen i kategorien "BEST NEW DIGITAL PRODUCT" for sitt arbeid med "The Vertical Shift In VG". VG sikret seg også en førsteplass i kategorien "BEST COMMERCE PRODUCT OR SERVICE" med "Ønsk: Reinventing Gift-Giving to Fund Independent Journalism". Amedia vant førsteplass i kategorien "BEST USE OF AI FOR INTERNAL PRODUCTIVITY" for prosjektet "How Amedia Got Half Its Journalists Using AI By Keeping It Simple".
Hovedprisen "Best in Show" gikk til Association of Independent Regional Press Publishers of Ukraine for deres arbeid med å redde ukrainsk regional journalistikk, et prosjekt som MBL og norske medier har støttet med både utstyr og økonomiske bidrag siden starten av fullskala invasjonen av Ukraina.
Årets konkurranse hadde totalt 839 innsendte bidrag fra 286 mediebedrifter i 49 land. En internasjonal jury bestående av 60 medieledere fra 26 land valgte ut 198 finalister tidligere i år. De 20 kategoriene som INMA deler ut priser i, dekker alt fra innovasjon i nyhetsmedier, optimalisering av mediefunksjoner, abonnementer, produktutvikling, annonsering og handel, kunstig intelligens og innovasjon i redaksjonen.
Her er alle de norske prisvinnerne:
BEST USE OF AN EVENT TO BUILD A NEWS BRAND
National Brands:
Honourable Mention, VG, Norway, “VG-Lista 2024”
BEST IDEA TO ENCOURAGE READER ENGAGEMENT
Regional Brands:
Second Place, Amedia, Norway, “Ignoring the Majority: How Neglecting 90% of Our Readers Led to More Young Subscribers”
National Brands:
Third Place, Schibsted, Norway, “The Vertical Shift In VG”
Honourable Mention, Amedia, Norway, “A Truly Personal Experience”
BEST INITIATIVE TO BOLSTER NEXT-GENERATION READERSHIP
Regional Brands:
Second Place, Amedia, Norway, “Ignoring the Majority: How Neglecting 90% of Our Readers Led to More Young Subscribers”
Third Place, Bergens Tidende, Norway, “Connecting with the Lost Generation: Six Lessons from Bergens Tidende’s Short Videos Breakthrough”
National Brands:
Honourable Mention, Schibsted, Norway, “VG’s Social Media Amplification of Investigative Journalism”
BEST NEW VIDEO PRODUCT OR FEATURE
Regional Brands:
Third Place, Bergens Tidende, Norway, “Connecting with the Lost Generation: Six Lessons from Bergens Tidende’s Short Videos Breakthrough”
BEST NEW AUDIO/VOICE PRODUCT OR FEATURE
Regional Brands:
Second Place, Bergens Tidende, Norway, “It’s All About the Tone of Voice: How Bergens Tidende Cloned the Sound of the City”
BEST USE OF SOCIAL MEDIA
National Brands:
Third Place, Schibsted, Norway, “VG’s Social Media Amplification of Investigative Journalism”
BEST NEW DIGITAL PRODUCT
National Brands:
First Place, Verdens Gang, Norway, “The Vertical Shift In VG”
BEST PRODUCT ITERATION
National Brands:
Second Place, Schibsted, Norway, “How Aftenposten Used a New Personalisation Tool to Boost Engagement and Subscription Sales Among Younger Users”
BEST INITIATIVE TO GROW SUBSCRIPTIONS
National Brands:
Second Place, Schibsted, Norway/Sweden, “Driving Subscription Growth Through Personalisation for Anonymous Users”
BEST INITIATIVE TO ENGAGE AND RETAIN SUBSCRIBERS
Regional Brands:
Second Place, Amedia, Norway, “Ignoring the Majority: How Neglecting 90% of Our Readers Led to More Young Subscribers”
National Brands:
Third Place, Schibsted, Norway, “How Aftenposten Used Active Personalisation to Skyrocket Local, Regional, and National Engagement”
MOST CREATIVE USE OF ADVERTISING FORMATS
National Brands:
Third Place, Aller Media, Norway, “Helsedirektoratet Suicide Prevention”
BEST COMMERCE PRODUCT OR SERVICE
National Brands:
First Place, Verdens Gang, Norway, “Ønsk: Reinventing Gift-Giving to Fund Independent Journalism”
BEST USE OF AI FOR INTERNAL PRODUCTIVITY
Regional Brands:
First Place, Amedia, Norway, “How Amedia Got Half Its Journalists Using AI By Keeping It Simple”
National Brands:
Third Place, Schibsted, Norway, “User Interest Predictions”
BEST INNOVATION IN NEWSROOM TRANSFORMATION
Regional Brands:
Second Place, Amedia, Norway, “How Amedia Got Half Its Journalists Using AI By Keeping It Simple”
Honourable Mention, Bergens Tidende, Norway, “Connecting with the Lost Generation: Six Lessons from Bergens Tidende’s Short Videos Breakthrough”
