European Digital Media Awards 2026 løfter frem mediehus fra hele Europa som har utmerket seg innen innovasjon, kunstig intelligens, publikumsengasjement og nye inntektsmodeller. Blant årets vinnere er Verdens Gang og Bergens Tidende, som til sammen har sikret seg tre priser. Her er oversikten over prisvinnerne.
WAN-IFRA har kunngjort vinnerne av årets priser, basert på bidrag fra 24 europeiske land. Prosjektene viser en betydelig utvikling i bransjen, der kunstig intelligens spiller en stadig større rolle, ikke bare i journalistikken, men også i forretningsutvikling og personalisering. Bidragene viser samtidig en utvikling i å engasjere publikum som aktive deltakere i arbeidet med å styrke tilliten til journalistikken.
Vinnerne deles inn i to divisjoner
Norge markerer seg i årets konkurranse med totalt tre priser: to til Verdens Gang (VG) i den nasjonale kategorien og én til Bergens Tidende (BT) i den regionale.
Vinnerne vil senere konkurrere om den globale tittelen som deles ut under World News Media Congress 2026 i Marseille i juni.
Her er de norske vinnerne:
Mest innovative digitale produkt (Most Innovative Digital Product)
"VG is using video as a strategic gateway rather than a standalone format, integrating it into the core of its premium journalism to solve the problem of high-quality content losing visibility on a fast-moving front page. By utilising an AI-supported workflow that streamlines production while maintaining editorial control, VG converts long-tail stories into vertical “Stories” and curated playlists that act as a visual bridge to deep-dive articles. This innovation meets the mobile-first habits of younger audiences and significantly extends the lifespan of evergreen content. Through this initiative, VG has increased completion rates on visual-first stories and continues to drive long-term discovery, engagement, and value for paying subscribers."
Les saken her.
Beste datavisualisering (delt pris) (Best Data Visualisation)
"To cover the 2025 Norwegian Parliamentary elections, VG developed a suite of three interconnected products: a redesigned voting advice application (“Valgomat”), real-time opinion poll trackers, and a live results engine, all produced for a seamless mobile experience. The primary challenge was navigating a new national election law that eliminated early media access to vote counts, forcing all data processing and publication to occur instantly at 21:00. To manage this massive traffic surge, the team utilised layered visual hierarchies that provided instant comprehension on mobile screens while maintaining depth, urgency, and accuracy. This approach allowed VG to significantly overperform with the 25-34 age demographic. The judges remarked, “Breaking new ground in electoral results coverage is a rare achievement, and this project does so brilliantly, offering users visualisations that are elegant, engaging, and powerfully functional.""
Les saken her.
VG deler prisen med Britiske Reuters- prosjekt:» Stranded at sea: A decade after EU’s migrant crisis, hundreds still dying in the Mediterranean» også i den nasjonale kategorien.
Beste bruk av lyd (Best Use of Audio)
"Svart Sirkel (Black Circle) is a five-part documentary that explores the evolution of Norwegian black metal from a violent underground scene into a global cultural phenomenon. The project’s innovation lies in its original, synth-based soundscapes that highlight the genre’s electronic roots without imitating existing works. At the same time, the series was also an opportunity for Bergens Tidende to revisit its own archives and examine how the publisher contributed to shaping the public image of black metal during the 1990’s. The jury celebrated the project’s technical execution, stating that “the approaches, changes of pace, and careful sound design of the production are to be applauded.""
Les saken her.
Her finner du en oversikt over vinnerne fra de europeiske landene.
